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Beyond the local neighborhood, Schorr believes the off-strip place, six acres of parking, and proximity to the I-15 will further attract guests simply driving by way of town. Having said that, in the end he says the target audience lives substantially closer. Schorr says the rebrand will fill a “void” in the regional hotel-casino market, an encounter targeted at the Latino neighborhood. However, the question of how authentic will these experiences be, and whether are they what the neighborhood wants still lingers. This is the rock opera conceived by Jim Steinman, recorded ironically by Meat Loaf, and now thundering across...